About Us

Jewels By Durrani is the official Jewelry line of Durrani Popal. Durrani joined forces with her now ‘JBD team’ to create this high-quality jewelry line that focuses on designing current trends at affordable prices. The Jewels By Durrani vision is to bring together exclusive fashion elements as seen on various celebrities, influencers and fashionistas at an attainable rate while maintaining superior quality. We offer our customers “The Look For Less” without diminishing the value.
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Jewels By Durrani gained our popularity for our dainty jewelry and personalized pieces. We encourage customers to take the latest styles and personalize them to create a look of their own. Wearing something that's trendy yet has your own personal touch gives it an intimate value. We offer a wide variety of classy name pieces as well as sleek, CZ initial jewelry. Our best sellers include personalized bar necklaces, and petite custom necklaces/chokers that reflect names, special dates, coordinates, locations, phrases, etc. The possibilities are endless!
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Jewels By Durrani pieces are not only seen on celebrities, influencers and styling professionals, but also on our happy customers who have helped us establish our credibility. The Jewels By Durrani line inspires customers to embrace themselves as an individual through our jewelry. Durrani's inclusion of her own background through the incorporation of our "Arabic Name Necklace" is a great example of this. Our trendy yet sophisticated pieces are the result of our team of genuine female fashion lovers who strive to offer customers the most out of jewelry shopping experience.