About Us

Jewels By Durrani is the official jewelry line of Durrani Popal. Durrani joined forces with her now ‘JBD team’ to create a high-quality jewelry line that focuses on designing current trends at affordable prices. The Jewels By Durrani vision is to bring together exclusive fashion elements as seen on various celebrities, influencers and fashionistas alike, at an attainable rate while maintaining superior quality. At Jewels By Durrani we offer our customers “The Look For Less” without compromising our value.


Jewels By Durrani gained traction for our dainty, personalized jewelry. We encourage our customers to take the latest trends and personalize them to create a look of their own. We offer a wide variety of classy name pieces as well as sleek, CZ initial jewelry. Our best sellers include personalized bar necklaces and petite custom necklaces/chokers that reflect names, special dates, coordinates, locations, phrases, etc. The possibilities are endless!


Jewels By Durrani pieces can not only be seen on celebrities, influencers and styling professionals, but also on our happy customers who have allowed us to establish the credibility we have today. The Jewels By Durrani line inspires customers to embrace their individuality by accessorizing with our jewelry. Durrani's inclusion of her own background through the creation of our "Arabic Name Necklace" is a great model of this. Our trendy yet sophisticated line is the result of a team of female fashion lovers who strive to offer customers the most out of a jewelry shopping experience.